An Introduction to the British sports Gaming industry
The sports gaming industry is an important part of British life, as not only does it contribute over 2% of the UK’s GBP, it is also of significant emotional importance to many people and an object of national prestige. In particular, football, rugby and cricket are the most popular spectator sports and many people support a favourite club, but Britain is also the home of many Formula 1 tems, and sports such as horse racing, golf and tennis all have a high profile. Britain is frequently credited with having introduced many sports to the world. The events and hospitality industry around sport now employs thousands of people and is worth hundreds of millions of pounds.
Top Events of the industry’s calendar
One of the highlights of the horse racing calendar is of course the prestigious Cheltenham Gold Cup, part of the annual Cheltenham Festival in March, with 22 fences to be jumped. The other great event is Royal Ascot, which is also a major social event and goes back to 1711. Over 300,000 people attend during Ascot week and it receives a high degree of media coverage due to the presence of the Royal family. The Grand National at Aintree, featuring 30 fences to be jumped, is one of the most betted-on horse races in the world, and is typically watched worldwide by over 600 million viewers. In football, the FA Cup, Euro Cup and football Premiership all attract a massive audience, and the two weeks of Wimbledon form the oldest major championship in tennis.
The importance of hospitality and planning when staging an event
When staging events such as these, which may attract large crowds of people and be broadcast around the world, forward planning may take many months or even years to prepare. Investment in adequate facilities is essential, and the UK government is actively supporting the development of venues. Catering for such events, such as the provision of food, music, shelter, hygiene facilities, and transport needs, must be coordinated to ensure that they are adequate to meet anticipated demand.
It is important for the hospitality side of events to be successful as this will contribute to the image and prestige of the event, which assist in future marketing and attracting sponsorship. Many events are now seen as a brand in their own right.
Hiring of event organiser
The events management business has now become increasingly sophisticated, and frequently a firm of professional event organisers will be hired to project manage all aspects of the process. the benefit is that these firms tend to have aquired experience of handling a lot of different events and will also have the contacts in the catering and marketing industries allowing them to negotiate more cost-effective contracts. They will also be familiar with the strategic process of coordinating personnel, equipment, communications, and IT, as well as financial analysis of the benefits of the event, and tailoring budgets around the customers requirements. For anyone who thinks they can spot a winner when they see one, why not take a look at the Cheltenham gold cup 2008 online betting site.